Hrista Georgieva, art director at Wunderman Thompson Sofia, spent her childhood afternoons painting outdoors with her grandfather, so one could say she had a creative streak from an early age. Her granddad was, in fact, the one who tried to teach her a lot more about perspective, colour theory and some other more technical sides of art, that at the time didn’t interest her too much. “I didn’t quite understand much of what he was saying, but I really admired him. Those experiences had a lot to do with my career path,” says Hrista. Not only that, but her hobbies also involved some moderate exercise of her artistic muscles - like reading, consuming a lot of Disney media and using her mom’s Photoshop.